How To Turn Your New Business Into A Successful Brand

You have started a firm which aims at selling or providing its consumers with goods, this exactly is a business. But how to know when you should start calling your business not a business anymore but a brand? Because a brand is not just a business, company or a firm simply. Rather, it is much more than just a logo.

A brand is actually the image a company or business firm holds on its products, services, staff, their uniforms, their styles of service and even their advertisement techniques. All these sum up to be the experiences your clients might have with your business firm or your company. A well-known and good brand takes care of this experience that its customers might have with it and also struggles to develop trust and integrity between the two. The importance of this point must be realized that the life, as well as the prosperity of your brand, depends on what your company does and the way it does so.

This includes every kind of interaction that you have with your clients involving the content you put on your website and on all the social media forums like Facebook,
Twitter, Instagram, Snapchat, etc.

If your budget is tight, but you still want your business and brand to flourish to their max, then you can easily get your target achieved by following the tips of brand promotion that are given below.

Firstly, Define Your Brand
Whenever you are undergoing an interaction with any of your customers, be it through some content that you are currently creating or if it is a direct talk being held with them, you must start off by defining your brand and explaining its aims and goals.

Regard Your Brand as Some Person
As a person’s beliefs, moral values, and aims in life build his character and personality up likewise a brand, when considered as a person, is also something whose image will develop in the light of the thoughts that are put in while creating and developing it.

Keep In Sight the Drive Behind Your Brand
One must never digress from the actual track of whatever he is doing. Therefore, it is very important to always keep in mind that what it actually is that made you start your business. The motives behind your brand’s creation and development, its purposes and targets that it is meant to achieve, everything is important.

Try To Develop Consistent Relationships with Customers
One thing that is very necessary to keep in mind is that you must never try to lay down a false, fraudulent or deceitful coating over an offer of your brand so that the customers raise their expectations and later on their dreams related to your product or service are broken. Rather, you must always focus on building trust-based relationships with your customers which last for a longer time in order to be successful in getting some brand promotion.

Abstain From Imitating Other Brands
Your aim must be to carve your own distinct and distinguishable identity. And for that matter, you must talk inventively and avoid repeating your words. Secondly, you must never imitate any other chain of brands in any form at all. Because this won’t help in brand promotion at all.

Never Forget What Requirements Branding Holds
These requirements include the one most important one which is the needs and demands of the customers. They are an ever-changing phenomenon so one’s brand must be flexible, bold and daring enough to cater them efficiently and effectively.

Your Logo Alone Isn’t the One Promoting Your Brand
One must never be naïve enough to think that a logo of his brand stamped upon every product will make people buy it. The reality is that apart from the image of your logo, there are many other factors helping you in your brand promotion.

Generate More Traffic to Your Facebook Business Page

Every day, over 20 million users logged on to Facebook are interacting with Business Pages. This number may seem daunting, and indeed it isn’t easy to make your Page stand out from the millions of others… especially considering that your competition included billionaire brands like Wal-Mart.

However, this doesn’t mean you can’t stand out from the crowd. Before delving too far into that (and we will), let’s first take a look at the reasons you should create a Facebook Business Page in the first place.

1. They’re free. And there isn’t a more inexpensive form of advertisement. With just an account on Facebook and a little time for set-up, you’re already ready to start generating traffic. That second part takes a bit more time than the initial set up, but you’re well on your way at this point.

2. They’re customizable. The static FBML application (which is also free) allows for complete customization of as many tabs as you see fit for your Page. It does require you have prior knowledge of FBML code (which is a derivative of HTML), but if you aren’t an expert in either, there are always services, some of which are relatively inexpensive, designed to help you create a great looking Facebook Business Page for your brand without requiring you to know anything about coding.

3. They’re known. What it means to have over 20 million people connecting with Facebook Pages is that you have 20 million opportunities to attract potential customers to your page. While you’re not going to capture that entire audience, 1 percent of 20 million is still 200,000 people. Even.01 percent is still 2,000 people that you can reach out to, so there is plenty of opportunity if you’re willing to reach out.

But creating your Business Page is only the first step. Once you’ve got it up, the next part gets a little more tricky – generating traffic. Still, with a few things in mind people will start liking your Page before you know it.

The most time-consuming, but also the most important way to promote your Business Page is to consistently keep it updated without cluttering it with too much superfluous content. Brand factoids, important updates, upcoming events or promotions, and videos are all great things to update your Page with, not only to keep it updated, but to engage the viewer with something he or she will be more interested in reading.

Keep it professional. Although your Page is connected to your profile, it shouldn’t be treated the same way. Keep personal information, such as your home address, family photos, and vacation plans off your Business Page. Not only does this have nothing to do with your business, but customers aren’t so much interested in your family outings as they are in what your brand has to offer.

People like pictures. Moreover, people don’t like the first thing they see when they land on a Page to be a great big wall of text. Especially when that great big wall of text looks the same as all the other great big walls of text that businesses have on their Pages. Make your Page stand out by utilizing the free FBML application (which you can set up as the landing tab for your Page) and capturing the attention of visitors.

The great thing about Facebook is that it’s one big string of people linked together by friendships, fanships, and likes. You can invite your friends to your Page, who will then invite their friends, who invite their friends and so on until you have more people liking your page than you know what to do with.

However, none of this matters if you don’t put it to action. Even if you have thousands of people who like your Page, it won’t mean much if they aren’t converting into more revenue for you. Remember to connect with your clientele and immerse yourself in the discussion. There’s no better way to build customer trust and brand loyalty than to put a personable face to the brand you’re advertising.

How to Find Your Customers on Instagram

So how do YOU find customers on Instagram? Here’s how:

YOUR BIO: Take a good look at your business and what YOU offer, then make sure your Bio is relevant to your business. And be specific. For example if you’re a Real Estate Agent, tell people WHAT you do and WHERE you do it! Many Instagram Bio’s miss this point. Some Bio’s may say; ABC Realtor selling multi million dollar homes. That’s pretty broad don’t you think? Where exactly does this realtor sell these multi million dollar homes? A better Bio would read like this; John Smith – Realtor in Miami Florida broker of Multi Million dollar properties. Now a prospective new follower will read this and know What this person does and Where he or she does it. Now your one step closer to finding a new targeted follower.

YOUR IMAGES: Instagram is all about the images or pictures right? So make each one count! So once you have decide what YOU are offering, post what it is your offering. We sometimes get caught up posting all sorts of things based on what we “think” our audience wants only to find we get lost posting all sorts of random stuff and nothing that really relates to your business. So if your intention is to give your followers a look behind the scenes then focus on posting images of your office, staff, projects, etc. But if your business is product based, you might focus on images of your product. You may even post pictures of your product being made, used or sold? Now you are giving the audience what they want from YOU and not what you think they WANT.

YOUR CAPTIONS; When writing your captions take a moment to think about what your writing, check spelling and say it in your voice. So for example; if your business is a Hair Salon, and your are posting the latest trend in a particular hair style your caption may read something like this: New hairstyle from the runways of Milan now available to you from us! OR your caption could read, This new style is now available in our salon. See how the caption is relevant to the image.

YOUR HASHTAGS: Hashtags are sometimes misused. People sometimes get caught up in the “popular” hashtags such as “love”, “selfie” and others and think if they use these they will gain more likes and followers. Sure, on the odd occasion this might work, however if someone searching for YOUR business is using the #hashtag tool the chances are they are searching for words related to your business. So when you use #hashtags use them correctly. If your business is a florist, use hashtags that relate to your picture first, then your business. An example of hashtags for a picture of red roses might be; #redroses #roses #longstemroses #florist #freshflowers #yourbusinessname – we always like to include our business name in the hashtags So that’s it. Pretty easy isn’t it. A little thought and focus and your Instagram account will explode with targeted followers that you can share YOUR business with.

How To Grow Your Small Business Using Instagram

Small Business marketing using Instagram

Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a very popular social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their mobile phones and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.

Why are businesses turning to Instagram?

*There are more than 300 million Instagram users worldwide.
*Approximately 70 million photos are uploaded per day.
*The account is ‘free’ to set up so there are low barriers to entry.
*It is a medium that allows for easy sharing of content 24 hours a day.
*What sort of success have businesses achieved using Instagram?
*Businesses such as Levis, L’oreal and hundreds of others have been able to use the tool to:
*To increase awareness of their products and services.
*To increase brand recognition.
*To showcase their community and pro bono work to inspire and attract prospective customers to engage with their product, service or brand.
*Run successful promotions, competitions and giveaways.

Small Business marketing success with Instagram

Instagram appears to be particularly popular with product based businesses due to its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is because the application allows for photos to be posted and shared of people either wearing or using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small businesses have been able to leverage the power of Instagram to engage their clients. For instance, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the use of attractive photographs of their food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.

Influencer marketing

Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This ‘influencer’ group means that there are several eyeballs there ready to see your product or service. The audience has already been built for you. The engagement has already been formed and tapping into this by getting your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will help you to grow your audience more quickly. Therefore taking the time to identify key ‘influencers’ in your industry and how you can tap into this is important.

Hashtags – What are they?

How can they be used to increase business exposure?

I suggest that if you are interested in getting onto Instagram you spend some time up front doing your Hashtag research. Hashtags are tags that you can add in a caption of a photo that you upload. To create a hashtag you need to use the # symbol at the front of the tag and then add a keyword or several keywords without spaces after the hash symbol. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter but if you are not take a look online to see some examples of how they are being used. The purpose of the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.

Remember:

*No spaces in your hashtags
*No special characters can be used in your hashtags [email protected]$&

Instagram includes a powerful search feature so if posts are set to ‘public’ you can use hashtags to tag your photos and videos so that the content becomes easier to search and becomes more accessible to the public. That means when someone runs a search and is exploring that ‘search term’ your content may be discovered which leads to more people finding out about your business or brand.

Some hashtags are very popular so it’s important to identify the ones that are most relevant to your industry. The aim of the game is really to get people talking, liking, following and sharing your content. Hashtags help to get the word out if used effectively so take some time to find out how to use these to get the best out of your content.